4 Voicemail Tactics For More Returned Calls
How many voicemails have you left as a sales person? Probably hundreds, if not thousands. And, just how many of those people called you back? Probably not too many.
In fact, 80% of calls go to voicemail and 90% of first time voicemails are never returned.
In this day and age, it’s crucial to realize the importance of using voicemail along with other selling tactics like email and follow-up phone calls. If you’re leaving voicemails for prospects and then forgetting about them, odds are they’re going to forget about you, too.
Using ConversationDriver, our customers (and our own sales reps) are able to make up to 10x the number of dials to prospects in any given day. ConversationDriver’s system can also drop voicemails for prospects our dialing agents can’t reach. Over the past year, we’ve dropped over 50,000 pre-recorded voicemails and we’ve learned quite a bit along the way.
Go in with an objective
Whether you’re leaving a more personalized voicemail or using a recording, you must go in with a clear objective.
First, sales reps need to know where their prospect is in the buying process. Proper preparation and research up front will warrant better articulated voicemails and therefore increase chances of a returned call. A voicemail should be short, sweet, and to the point. HubSpot claims 20-30 seconds is the range you should keep your voicemail between.
But, why should they call you back?
Sure, you stuck to the objective and made it clear what you’re calling about. But, why should the prospect be compelled to call you back?
Don’t be vague. Clearly address the problem you want to solve for the prospect. What is the pain point in their business that you can fix? Addressing exactly how you can help piques the interest of the prospect more than an ambiguous “we can help your business” pitch.
As Customer Experience Insight found, most consumers either want to increase gains, profits, productivity, or quality. Or, the consumer wants to somehow lessen business obstacles like mistakes, lack of productivity, breakdowns, etc. But, most consumers don’t believe sales people understands their companies’ needs or problems. This is why it’s so crucial to explain how you will help them in your voicemails.
Don’t be boring!
As with most things, using your personality when leaving voicemails will help you create a lasting impression on potential customers. By following the above guidelines, you can find even greater success by incorporating your own uniqueness and personality into your voicemails. This makes you more memorable and makes for a talking point on a returned call.
We’re certain you’ll experience more callbacks using some pizzaz at the end of your voicemail rather than the vague “give me a call back at your earliest convenience” line. But, don’t forget to leave your name and number in between some of that personality!
Track your voicemails’ results
Are you tracking which voicemails do get a call back? Are you changing up your messaging and selling points? What times work best? Testing voicemails options will help you find the voicemail techniques that work best for individual sales reps and your company in general. According to The Sales Hunter, the best times to leave voicemails are from 6:45am to 8:00am and 4:30pm to 6:30pm. But, through trial and error you might find a different time frame works better in your industry or niche.
Have you developed any voicemail methods that have resulted in better callback rates? We’d love to hear from you in the comments.